Panda Plush Under The Viral Kidult Style

Recently, playing with plush toys has become popular on the Chinese internet. Entering a toy store, the staff will hold potted plush toys and water them carefully; Jellycat's very popular "lively eggplant" plush toy has even become an emoji. At the same time, in the Gansu Provincial Museum, the staff of the cultural and creative shop will cook a "plush version" of Spicy Hot Pot for customers. In Xi'an, a popular "steamed bun plush" has also appeared, which is based on the meat bun. There are also pancakes and fruit dolls in the former residence of Zhang Xueliang in Tianjin, traditional Chinese medicine plush toys in Shaoxing, creative hairy crabs dolls in Suzhou Museum, and plush of Zhu Geliang's feather fans in Wuhou Temple in Chengdu. These seemingly childish but actually cured plush toys are loved by so many adults.

According to data from the world-renowned market research company NPD Group, the proportion of kidult consumers aged 18 and above in toy sales is gradually increasing, especially in the fields of collectibles, puzzle toys, and plush toys. Why do so many adults like so-called children's toys? What is the viral kidult style?

Kidult (a blend of kid and adult) refers to a so-called grown-up who doesn't want to grow up (or at least act like an adult) and would instead prefer so-called "children's" stuff for entertainment, like cartoons, toys, comic books, Disney movies, etc.

However, with the increasing pressure in today's society, many young people seeking to relieve stress are trying to experience a "rejuvenation" psychologically by purchasing children's toys in order to be able to "isolate" from the real world for a period of time. This is a self-healing behavior of contemporary young people to alleviate mental anxiety. Therefore, The Stuffed Animals have been viral within months, creating a new style -- kidult style. More and more adults try to seek a sense of security from childlike innocence through the interaction of plush toys, in order to escape the uncertain reality.

Panda Plush Increasingly Popular Under The Kidult Style

As plush toys become popular among adults, panda plush toys have also become popular among various age groups, especially realistic panda dolls in adults. Panda plush toys have always been popular among children, but in recent years, more and more adults have also enjoyed buying panda plush toys, including panda plush toys, panda plush accessories, and panda plush bags. These panda products are increasingly appearing in people's daily lives, seemingly embracing their inner children and finding happiness in life.

In addition, the realitic panda doll adopts a lifesize size to simulate real live pandas, making the panda doll look realistic and adorable. The texture of the fur, the weight of the appearance, and the feel of the filling of the realistic panda plush are all closer to the well-scenes experience with a real panda.

Just like the booming sales of dolls such as Lina Belle and Little Beaver Ruby, an increasing number of plush toys with various styles, ugly or beautiful, meet the different needs of the market, which is also the contemporary youth's demand for companionship and healing. Therefore, there is no doubt about the viral kidstyle style.

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